Google has officially set the date for its next major hardware event: the Made by Google showcase will take place on August 20, 2025, in New York City. According to invitations sent out on Wednesday, the company plans to unveil "the latest updates on our Pixel phones, watches, buds, and more."
With the tech world already brimming with leaks and speculation, the event is expected to mark the global debut of the Google Pixel 10 series, including the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the highly anticipated Google Pixel 10 Pro Fold.
The event will be streamed live on YouTube at 1 PM ET / 7 PM CET, allowing international audiences — including a large European fanbase — to follow the announcements in real time. G.Business reports this citing Bloomberg.
What to expect from the Pixel 10 lineup
Sources close to Google, as well as leaked renders and early benchmarks, indicate that the new devices will push further into premium territory. The base Google Pixel 10 is reportedly receiving a significant upgrade, moving from a dual-lens to a triple-lens rear camera system, likely optimized for enhanced portrait and night photography.
The Pixel 10 Pro and Pixel 10 Pro XL are expected to feature:
- A 120Hz LTPO OLED display
- Google's new Tensor G5 chip, fabricated by TSMC on a 3nm process
- An updated Titan G3 security module
- Native support for Android 15, with several exclusive features
Perhaps the most attention-grabbing model is the Google Pixel 10 Pro Fold — a foldable smartphone designed to compete with Samsung’s Galaxy Z Fold series. It’s rumored to come with a larger outer screen, a more durable hinge, and full dust protection — a feature even Samsung has not yet achieved in its foldables.
Pixel Watch 4 and Pixel Buds 2a in the spotlight
The event will also serve as the launchpad for the Google Pixel Watch 4, which is expected to include:
- A bigger battery
- A slightly thicker profile for better thermal efficiency
- Refined Fitbit integration and AI-based health tracking
While fewer details are known about the next Pixel Buds generation, reports suggest the debut of Pixel Buds 2a, a new budget-friendly variant aimed at improving audio clarity and microphone isolation.
German release: Timeline and availability
Historically, Google rolls out its Pixel phones in Germany 2–4 weeks after the global launch. According to internal sources in the telecom sector, the Pixel 10 series is likely to arrive in Germany by mid to late September 2025.
Expected sales channels include
| Channel | Availability |
|---|---|
| Google Store Germany | ✅ |
| MediaMarkt / Saturn | ✅ |
| Telekom | ✅ (Bundles likely) |
| o2 / 1&1 | ✅ (Pre-orders likely) |
The Google Pixel 10 Pro Fold is expected to be offered in limited quantities in Germany and other EU markets, depending on production volumes and certification timelines.
Strategic context: Google's hardware ambitions grow
With this launch, Google continues to solidify its place in the premium hardware ecosystem. The Pixel 10 lineup is designed not just to compete with Apple and Samsung, but to integrate deeply into Google’s AI-first vision. Features such as generative photography tools, real-time translation, and AI-powered app suggestions are expected to be tightly coupled with Android 15 and the new Tensor architecture.
This year’s event also represents a broader shift in Google’s product strategy: fewer compromises, better hardware-software optimization, and a closer alignment with European privacy and durability expectations.
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