On August 2nd, the EU's regulation for general-purpose AI models came into effect, despite strong opposition. This new law, which aims to regulate AI usage, is supported by a code of conduct designed to help AI providers comply with the rules. Initially, concerns arose among prominent tech companies and EU member states about the delays and the complexity of the regulation, leading to requests for a postponement of some of the deadlines. However, the European Commission refused to extend the deadlines, emphasizing that the regulation must come into force as planned. This is reported by the G.Business website.

What the New AI Regulation Means for Tech Companies

The guidelines published by the EU Commission define what qualifies as a general-purpose AI (GPAI) and outline the responsibilities of AI providers to ensure their models do not pose risks to fundamental rights. These guidelines, although not legally binding, provide clarity on when stricter requirements for systemic risks apply, including the need for operators to evaluate and document any potential risks in their models. These actions aim to safeguard the rights of EU citizens from the possible negative impacts of AI technologies.

Joel Kaplan, Chief Global Affairs Officer bei Meta (hier im Februar während der Münchner Sicherheitskonferenz), sagt: "Europa schlägt in Bezug auf KI den falschen Weg ein."
(Bild: Sven Hoppe/dpa)

EU vs. Big Tech: Concerns and Resistance

Tech companies, including major names like Siemens, have expressed concerns about the regulation, claiming that it hampers innovation and gives an advantage to competitors in China and the U.S. However, EU officials argue that only regulated AI will be sustainable in the long term. Despite some resistance, the EU Commission has stressed the importance of adhering to these new regulations.

The Code of Practice (CoP): A Guide for AI Providers

In addition to the guidelines, a code of practice (CoP) has been developed for GPAI providers. This code is intended to guide companies in meeting the standards outlined by the EU. It includes sections on transparency, intellectual property, and the safety of AI operations. As of August 2025, leading AI providers such as Microsoft, OpenAI, and Anthropic have agreed to follow the CoP, while Meta has opted out, citing concerns over the EU's regulatory approach.

Im Code of Practice finden sich Ankreuzformulare im Word-Format, mit denen Betreiber ihr GPAI-Modell beschreiben sollen.

The Future of AI Regulation in the EU

With enforcement starting in August 2026 for most violations, and later deadlines for new models, the regulation introduces significant changes in how AI models are developed and monitored in Europe. This regulation is crucial for the EU's efforts to maintain control over the rapidly advancing AI sector, aiming for a balance between innovation and the protection of individual rights.

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