Selling a business in Germany in 2025 requires not only a strong sales strategy but also choosing the right online platform where potential buyers actively search. With the rise of digital marketplaces and specialized M&A portals, entrepreneurs can now reach investors faster, get fairer valuations, and close deals more efficiently. Market data shows that the number of small and medium-sized businesses listed online in Germany has grown by more than 15% over the last year, driven by both retiring owners and investors seeking profitable acquisitions. Platforms now offer advanced valuation tools, legal templates, and even AI-driven buyer matching. This makes the selection of the right site crucial for a successful sale. Below, we explore the most effective platforms, their costs, and unique features — with insights for 2025. More about this is reported by the website G.business.
Choosing the right platform for selling your business in Germany
The German market offers a mix of general business-for-sale portals and highly specialized M&A platforms. Choosing the wrong one can mean months without serious inquiries, while the right platform can help close a deal within weeks. Key factors include audience reach, specialization by industry, pricing, and the platform’s additional services such as valuation, legal guidance, and marketing. In 2025, buyers expect professional listings with financial data, profitability indicators, and photos or videos of the business.
Key tips when selecting a platform:
- Define your target buyer profile (private investor, corporate buyer, or competitor).
- Check the platform’s monthly visitor statistics and buyer demographics.
- Compare listing fees, commissions, and any premium promotion options.
- Look for additional services like valuation reports and legal contract templates.
Top platforms for business sales in Germany in 2025
When choosing a platform, you should consider whether it focuses on small local businesses, medium-sized companies, or larger M&A transactions. Below are the most prominent options for this year.
Leading platforms for 2025:
- DUB.de – Germany’s largest platform for buying and selling businesses, often used by small and medium-sized companies. Offers valuation tools and partner legal services.
- Biz-Trade.eu – International exposure, ideal for attracting foreign investors into the German market.
- Nexxt-Change.org – Supported by the German Ministry for Economic Affairs, focused on SME succession planning.
- SuccessionLink.de – Specializes in connecting retiring owners with successor entrepreneurs.
- eBay Kleinanzeigen (now Kleinanzeigen.de) – Good for small local businesses and quick reach, though less suitable for large-scale deals.
Comparison of leading German business sale platforms
Before deciding, it’s worth comparing the platforms by fees, audience size, and the type of businesses they best serve. This helps avoid wasted time and ensures maximum exposure.
| Platform | Target Audience | Monthly Visitors | Listing Cost (2025) | Extra Services |
|---|---|---|---|---|
| DUB.de | SMEs, franchises, startups | 500,000+ | From €99/month | Valuation, legal, financing partners |
| Biz-Trade.eu | International investors | 200,000+ | From €79/month | Translation, global marketing |
| Nexxt-Change.org | SME succession | 150,000+ | Free | Government-backed matching service |
| SuccessionLink.de | Succession buyers/sellers | 80,000+ | From €120/month | Buyer vetting, legal templates |
| Kleinanzeigen.de | Local buyers | 1,000,000+ | Free/basic or premium €39 | Local targeting, fast reach |
How to prepare your business for online sale
Even the best platform won’t help if your listing is unprofessional. In Germany, buyers expect transparency and precision in the offer. Your listing should include:
- A clear and concise business description.
- Detailed financials for at least the last 3 years.
- Key growth opportunities and competitive advantages.
- Photos of the premises, products, or services.
- Location details and reason for sale (succession, retirement, etc.).
In addition, preparing legal documents and obtaining a professional valuation can significantly increase buyer trust. In 2025, platforms that allow you to upload pitch decks or investor presentations tend to attract more inquiries.
Strategies for faster sales in 2025
Competition for buyer attention is high, so strategic marketing of your listing is essential. Besides the platform’s own promotional tools, sellers are increasingly using LinkedIn, industry-specific forums, and email newsletters to generate traffic. Premium listings with featured placement can lead to up to 50% more inquiries. Video tours and virtual presentations are gaining popularity, making remote negotiations more efficient. Finally, being responsive to inquiries and having ready answers to due diligence questions can reduce the sales timeline by months.
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